10-01-2021 by Nick Santos (Alivini Company Ltd)
The VEGAN wine market is continuously growing, partly thanks to the boom in vegan product sales in general during the pandemic period. In the UK today, one in six new food&wine products launched is plant-based making veganism less of a niche lifestyle choice.
In the case of the old-world wine market, many top producer’s processes and procedures already include animal-free ingredients/mechanisms without having been ever certified by an independent governing body. Here at Alivini, we assist our producers in passing on this valuable information by highlighting our vegan-friendly products across our price lists, catalogues and website, where we accompany this with an official statement in writing from the producer.
So why don’t they just get certified? This is a question often asked to the producers and the reasoning is simple: additional costs and workload. Along with certifications comes a lot of additional paperwork to simply ‘prove’ that the business is adhering to rules, practical or physical proof is not easily justified for certification. Therefore, if the producer has always practised vegan-friendly processes why should it pay astronomically high rates to simply receive a stamp on its products? On of the most important aspects of a successful food & beverage business is the ability to relay all this critical information to the end customer as we are extremely privileged to be working with some of the best Italian producers.
