One Vision, Many Drinks: Beer, Spirits, Cider and Soft Drinks
From a Small Village to a Global Inspiration
When people think of Italy, beer is rarely the first thing that comes to mind. Wine has long dominated the country’s drinking culture and international reputation. Yet in the small Piedmont village of Piozzo, one visionary entrepreneur dared to imagine something different.
Founded by Teo Musso in 1996, Baladin began as a modest brewpub driven by a simple but ambitious idea: to create beers with their own identity, personality and sense of place. At a time when Italian craft brewing was still in its infancy, Baladin challenged expectations and helped shape an entirely new category. What started with a tiny brewery built using repurposed milk tanks has grown into one of the world’s most respected craft beer producers, inspiring brewers both in Italy and beyond.
Today, Baladin is recognised not merely as a brewery, but as a cultural movement. Every beer reflects creativity, craftsmanship and a commitment to authenticity that has become synonymous with the Baladin name. It is a story of innovation, passion and determination, all rooted in a small corner of northern Italy.
A Pioneer of the Italian Craft Beer Revolution
Long before craft beer became fashionable, Baladin was experimenting, innovating and educating consumers about what beer could be. Teo Musso never viewed beer as a simple beverage. For him, beer was a gastronomic product capable of standing alongside the finest wines on the dining table. This philosophy led Baladin to develop distinctive recipes that combined brewing expertise with culinary creativity, producing beers designed for flavour, food pairing and memorable experiences.
Many of Baladin’s iconic creations have become landmarks in Italian brewing history. Beers such as Isaac, Nora, Super Baladin, Rock’n’Roll and Nazionale helped redefine consumer expectations and demonstrate that Italy could produce beers every bit as sophisticated, expressive and characterful as those from more established brewing nations.
Rather than following trends, Baladin has consistently created them. Their willingness to challenge convention and explore new possibilities remains one of the qualities that makes the brewery so special today.
Beer Begins in the Field
Perhaps the most remarkable aspect of Baladin’s story is its belief that great beer starts long before brewing. In 2012, Baladin became a farm brewery, taking responsibility for the entire production chain. This was not simply a marketing initiative but a fundamental commitment to quality, transparency and sustainability. The company invested in growing its own ingredients, cultivating barley, cereals and hops across hundreds of hectares of Italian farmland.
Their famous motto, “Because Beer is Earth”, perfectly captures this philosophy. By focusing on agriculture, Baladin has strengthened the connection between the land, the brewer and the final product. The brewery’s flagship beer, Nazionale, was notably developed as the first beer made exclusively with Italian ingredients, a landmark achievement that reflected Teo Musso’s vision of creating a truly Italian beer identity.
This commitment to the land resonates deeply with us at Alivini. Like many of the family-owned wineries and producers we represent, Baladin understands that exceptional products begin with exceptional raw materials and a profound respect for their origin.
The brewery’s modern production facility was specifically designed to preserve flexibility and craftsmanship while embracing innovation. Visitors are actively encouraged to explore the brewery and learn about every stage of production, reflecting a culture of openness and transparency that is rare within the industry.
Baladin’s beers remain defined by meticulous attention to detail, whether producing approachable everyday beers, complex barrel-aged creations or innovative alcohol-free alternatives. Each product reflects a belief that quality should never be sacrificed, regardless of style or scale.
This dedication to excellence is visible not only in the beer itself but also in the distinctive packaging, branding and storytelling that have made Baladin instantly recognisable around the world. The brewery has always understood that great products deserve great presentation, creating a brand identity as unique as the beers it produces.
Why Baladin Is a Gem in the Alivini Portfolio
At Alivini, we are privileged to work with some of Italy’s most exciting and respected producers. Baladin occupies a particularly special place within that collection.
Our partnership goes beyond distribution. We share many of the same values: authenticity, independence, innovation and a belief that outstanding products are created through passion and dedication rather than shortcuts.
As the exclusive distributor of Baladin in the UK, we are proud to introduce British customers to a brewery that has done so much to elevate the reputation of Italian craft beer. Baladin combines the creativity of a visionary founder, the discipline of a farmer, the precision of a craftsman and the imagination of an artist. Those qualities are increasingly rare and make the brewery truly unique.
Whether you discover Baladin through the iconic Nazionale, the characterful Super Baladin, the refreshing Rock’n’Roll, or one of the brewery’s many seasonal and speciality releases, you are experiencing more than just a beer. You are tasting the result of decades of innovation, agricultural commitment and uncompromising quality.
Our Baladin Selection
Birra Nazionale 33cl
Birra Nazionale 75cl
Birra Nazionale Senza Glutine 33cl
Birra L’Ippa 33cl
Birra Rock & Roll 33cl
Birra Soraya 75cl
Birra Isaac 33cl
Birra Isaac 75cl
Birra Super Bitter 33cl
Birra Leön 33cl
Birra Nora 33cl
Birra Noël Cocoa & Mandarin 75cl
Birra Sud 33cl
Birra Botanic Blonde Analcolica 33cl
Birra Botanic Blanche Analcolica 33cl
Sidro 33cl
Ginest Gin 70cl
Beermouth 50cl
Bicchieri da Birra x6
Chinotto 33cl
Cedrata 33cl
Cola 33cl
Cola Zero 33cl
Ginger 33cl
Mela Zen 33cl
Tonica 200ml
Tonica al Pompelmo 200ml
Looking Towards the Future
Nearly three decades after its founding, Baladin continues to push boundaries while remaining true to its roots. The brewery’s ongoing investment in sustainability, ingredient traceability and brewing innovation demonstrates that its pioneering spirit remains as strong today as it was in 1996. Baladin is not content to celebrate past achievements; it continues to explore new possibilities and inspire future generations of brewers.
For us at Alivini, that makes Baladin much more than a supplier. It is a partner, an innovator and a shining example of the extraordinary talent that exists within the Italian food and drink industry. And that is precisely why we are so proud to bring Baladin to the UK.
“Sono un imprenditore anomalo, mi lascio guidare dalle emozioni”
“I am an unusual entrepreneur, I let emotions guide me”